Source:CTCC 2010-4-2
The season-opening of 2010 China Touring Car Championship (CTCC) will launch at Shanghai Tianma Circuit (STC) on April 11st. The magnificent 2009 CTCC has leaded domestic racing car circle to a number of new changes, resulting in lots of discussion; Now let’s see the CTCC innovations and new sights in the new season.
New Keynotes: Delication and Entertainment
“Delication and entertainment are our keynotes in 2010 season” said Xia Qing, the chief operating officer of CTCC and chairman of Shanghai Racing Sports Culture Co.Ltd,“Entertainment has been my emphasis for all time. Our ultimate aim is to attract more racing fans. People come here to have fun. By the word ‘entertainment’ I mean turning the event into entertainment merchandise.”
“A game, a sportscast, an article or a picture’s effects will be much better if we consider the details well. That’s what ‘Delication’ means. This year we will start with optimizing our working team, which will be the foundation of other aspects’delication, including race management, media coverage, field layout and overall image.”
New Sights: Manufacturers Teams Compete for “Manufacturers Cup”
As a significant new measure and the embodiment of CTCC’s specialization and internationalization, this year manufacturers teams will compete for Manufacturers Cup.”
Competition between teams will be fiercer after Manufacturers Cup’s establishment. Now Changan Ford Racing Team, SVW 333 Racing Team, BHMC Zongheng Racing Team, DF NISSAN TIIDA, Kia 778 Racing Team, Haima Z1 Racing Team have already registered to compete in the championship. The preparation is on process.
As to race promotion we have made great breakthroughs and established collaboration with many business partners.
As to the TV rebroadcasting platform, we will continue the DBS and the SINA Simultaneously Broadcasting Live Video for 8 rounds of 2010 season. More fans will know about the races directly.
In term of race suppliers, YOKOHAMA has been selected as the one-make tier supplier, RedBull Vitamin Drink Co.Ltd the official partner for functional drinks and Doubletree By Hilton Huaqiao Kunshan, the official cooperative hotel in Shanghai. The CTCC operation is more and more mature.
In addition, this year we will emphasize the forging of star drivers and entertainment. By various activities like interaction with stars more fans will learn about race well. Consequently racing car will enter public life and CTCC become more popular.